Digital Marketing Platform Specialist job in Atlanta, GA
Vacancy has expired
Atlanta, GA CorTech LLC
| Job Ref: | 353327 |
| Employer: |
CorTech LLC |
| Job Type: | Contract |
| Salary and Benefits: | 65.00/Per Hour |
| Remote: | No |
Location |
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| City: | Atlanta, GA |
| Post Code: | 30305 |
| Map: |
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Description |
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JobsRUs.com is seeking to hire a Digital Marketing Platform Specialist for our client! Benefits Available! Pay Rate - $60-70/hr Job Description Will lead implementation of the Digital Marketing Platform (DMP), help ingest data into the DMP, architect migration of digital and paid campaigns to the DMP with a keen eye for optimization, and help with data analysis in the DMP. Additionally, will assist with setting up web/app integration with DMP and set-up retargeting campaigns. Additionally, you will be responsible for improving match rates and troubleshooting segment-related issues. Key Responsibilities: ? Integrate DMP platforms into site properties and mobile environment ? Setup customer data feeds into DMP ? Work on improving match rates ? Migrate Digital and PAID campaigns to DMP ? Setup retargeting campaigns ? Create audience segments in a DMP and map segments to ad servers ? Troubleshoot segment-related issue ? Lead the OTT/CTV integration with enablement of audience targeting capability on ad platforms ? Manage day-to-day ad operations tasks ? Support sales and ad operations team with ad-related questions and concerns ? Work with data teams to build ID graph and improve on data insights Minimum Requirements: ? Bachelor's degree in Marketing, Business Administration, or other relevant field ? Hand on Experience integrating and working with DMP platforms ? Proven experience as a Digital Marketing Manager (DMP) or similar middle/senior role (at least 5 years of experience) ? Experience with Neustar IDMP, Adobe Audience Manager, Adobe Analytics, Google Analytics, HTML, CSS, JavaScript, jQuery, Facebook Audience Manager, Google AdWords, MySQL, PHP, Adobe Creative Suite, Microsoft Office (Word, Excel, and Powerpoint) ? Excellent verbal and written communication skills ? Highly organized with strong attention to detail ? Hardworking, reliable, and conscientious ? Proven track record of successfully delivering results Must have a minimum of 5 years digital marketing experience to include marketing campaigns, platforms, analyzing 3rd party data that comes back, review metrics, trouble shooting and research, etc. Will be implementing DMP integrations & utilizing DMP setting up audiences, assist with digital channels (ie google, FB, YouTube, etc.) and migrate to DMP, optimizing campaigns, etc. Must understand customer data needed for analytics and analysis and how it?s spread out on 1st and 3rd parties. Ability to query data. Project management and/or working with stake holders to assist with the migration, etc. Software: Should have ANY type of DMP platform experience (ie Crux, Adobe Audience Manager AAM, etc.), but Neustar is strongly desired. | |
ref: (353327)
634 days ago
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